Your pricing strategy and how you execute it has a direct impact on your bottom line. Grow your revenue and increase your customer satisfaction by taking a strategic approach to optimizing your pricing.
Capacent has helped companies across different industries develop new pricing models for their core and ancillary product or service offerings. We ensure transparent and efficient pricing processes are in place to minimize price leakage so your company does not lose out on revenue.
Start with gathering understand the underlying needs of your customer segments and create compelling value propositions to your customers. Sometimes this means simplifying the offering to make it easier to communicate the benefits to potential customers, or restructuring price lists and discounting frameworks to better match different customer segments.
It is necessary to bring to light the impact of both the on- and off-invoice discounts in order to get a holistic picture of profitability improvement potential. Analyze your pricing data by structuring and visualizing datasets on for example product and customer profitability.
Our recommendation is to begin with a thorough Current-state Analysis of transactional data, interviews with key internal stakeholders and end customers. The aim is to get a fact-based view into your business, the pricing process, potential sources of price leakage and areas for improvement.
Our team can usually get this done in a time frame of 4-6 weeks. We then present the results to our client in a workshop and together form a development roadmap: where do we see the most potential, and how complex and time-consuming are the issues to resolve / develop? How should the initiatives be prioritized? Where are the quick wins?
To create more value for your customers you have to understand your customer's needs in different segments and communicate a compelling value proposition.
We help you to re-design your product / service offerings to offer more value to your customers and generating profitable growth for you.
Pricing requires a persistent end-to-end approach: strategic price setting, clearly defined roles and responsibilities, sufficient tools and systems, governance and a flexible, future-oriented mindset.
We can identify bottlenecks and sources of price leakage in your existing process and create an actionable roadmap to streamline the process and block the leakages.
Are you innovating new service concepts? Through well-designed concept tests we enable you to get an understanding of the attractiveness of the concept ideas, and an estimate of the optimal price range and pricing model to help you to develop a business case for the new concepts – and choose the ideas with the most potential for piloting.
Examples of specific areas where we can help you:
We tailor our projects according to the specific needs of our customers.
Should we discuss how you could optimize your pricing and achieve profitable growth? Request a meeting and let’s find out together!
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